Nobody who bought a drill actually wanted a drill. They wanted a hole… Therefore, if you want to sell drills, you should advertise information about making holes- NOT information about drills! I don’t know who coined this, but I think it’s excellent.

I love this. Blatently stolen from Seth Godin’s blog: Simple five step plan for just about everyone and everything The number of people you need to ask for permission keeps going down: 1. Go, make something happen. 2. Do work you’re proud of. 3. Treat people with respect. 4. Make big promises and keep them. …

Can’t see the video above? Follow this link Florence + the Machine & Dizzee Rascal at the Brit awards 2010 There’s just something about this video that just makes me sit back and go “wow, I’ve just seen something special”