Nick McIntosh » marketing http://nickmcintosh.com.au Digital Business Builder Fri, 27 Jan 2012 04:44:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Marketing 101 http://nickmcintosh.com.au/2010/05/30/marketing-101/ http://nickmcintosh.com.au/2010/05/30/marketing-101/#comments Sun, 30 May 2010 11:55:49 +0000 Nick http://nickmcintosh.com.au/2010/05/30/marketing-101/

Nobody who bought a drill actually wanted a drill.

They wanted a hole…

Therefore, if you want to sell drills, you should advertise information about making holes- NOT information about drills!

I don’t know who coined this, but I think it’s excellent.

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